Interactive GTM Tools

Adam Woozeer

Tools built on
real infrastructure.

Built on the same GTM infrastructure I run for clients. Your inputs, your numbers. No signup, no pitch.

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All tools

Built to diagnose before you build.

Each tool runs a specific calculation against your GTM motion. Your inputs, your numbers. Nothing is pre-filled.

01
Revenue System Audit
GTM Engineering →
What it does
Eight questions across five dimensions: enrichment coverage, signal routing, automation depth, CRM hygiene, and handoff quality. Each gets scored against a reference architecture.
What you input
Your current stack, data quality, signal sources, routing logic, automation coverage, and attribution approach. Takes 3 minutes.
What you get
Overall GTM infrastructure score
Per-dimension breakdown with gap analysis
Ranked list of highest-leverage fixes
// ~3 min · 8 questions Run the audit →
02
Enrichment Waterfall Builder
GTM Engineering →
What it does
Outputs a tiered Clay provider stack with coverage estimates and cost-per-record for your ICP. Provider order matters. This tells you what sequence to run.
What you input
Industry, company size, geography, seniority, and target fields. The waterfall is built around your ICP, not a generic B2B template.
What you get
Tiered provider stack for your ICP
Estimated coverage per provider tier
Cost-per-record estimates for each layer
// ~2 min · ICP inputs Build your waterfall →
03
Signal Latency Calculator
GTM Engineering →
What it does
Takes your signal response time and turns it into an annual pipeline cost. Most teams know they're slow. Few have quantified it.
What you input
Response time, monthly signal volume, average deal size, close rate. Four inputs.
What you get
Annual pipeline cost of current latency
Projected gain from response time improvement
Breakeven point for automation investment
// ~1 min · 4 inputs Calculate the cost →
04
ICP Scoring Simulator
GTM Engineering →
What it does
Set firmographic weights and watch the ICP fit score update in real time. Good for testing a scoring model before it goes into Clay or Salesforce, or for building one from scratch.
What you input
Industry, headcount, revenue range, geography, tech stack signals. Adjust the weight sliders and the score updates in real time.
What you get
Live composite ICP fit score
Tier classification (T1 / T2 / T3)
Recommended routing action per tier
// ~2 min · firmographic inputs Simulate scoring →
05
GEO Visibility Audit
Marketing Engineering →
What it does
Generates 15 query templates to test brand visibility in ChatGPT, Perplexity, and Claude. GEO is where B2B search is moving. This shows you what the models say about you.
What you input
Brand name and category. You get the query set, run them across the three models, and use the scoring matrix to grade citation rate and mention quality.
What you get
15 tailored AI query templates
Live citation scoring matrix
Visibility gap analysis vs category
// ~4 min · brand + category inputs Audit your visibility →
06
Buying Signal Scorer
GTM Engineering →
What it does
Toggle signals across four dimensions: intent, relationship, firmographic, behavioral. The composite score updates with a recommended play.
What you input
The signals you currently have on an account: intent keywords, site visits, CRM engagement, job change data, tech stack indicators. Toggle what you have, see what score that produces.
What you get
Composite signal score (0–100)
Signal strength by dimension
Recommended play: sequence, route, or hold
// ~2 min · signal toggles Score a signal →
07
Campaign Signal Simulator
GTM Engineering →
What it does
Pick a signal and watch the infrastructure respond: enrichment, ICP scoring, channel routing, sequence activation, CRM update. Each step fires the way a live system would.
What you input
A signal type: intent spike, job change, site visit, or funding event. One selection runs the full sequence.
What you get
Step-by-step infrastructure response
Enrichment → scoring → routing → activation flow
CRM update and sequence trigger logic
// ~2 min · signal selection Run a simulation →
08
GTM Stack Audit
GTM Engineering →
What it does
Select your GTM tools and get a map of redundancies, coverage gaps, and consolidation opportunities. Pinpoints where Clay + n8n could replace two or three paid seats.
What you input
Your active tools across enrichment, intent, ABM, outreach, CRM, and automation. Select what you're running. Overlap and gaps map against a reference architecture.
What you get
Redundancy map across your stack
Coverage gaps by GTM function
Consolidation opportunities with estimated savings
// ~3 min · tool selection Audit your stack →
Why these exist

Proof of work.

I use these to diagnose before I scope. They show how I think about GTM infrastructure, and they surface gaps most teams haven't named yet.

01
Same logic as the client builds
The scoring, routing, and waterfall models here are the same ones running in client stacks. Production logic, made interactive.
02
Most GTM problems are diagnostic problems
Teams hire for execution before they've diagnosed the problem. The audit tools find the structural issue before anything gets built.
03
No signup, no pitch
Free and ungated. If the output is useful, take it. If you want to go further, you know where to find me.
04
You come with a number.
Most conversations about GTM infrastructure start with a result from one of these tools: a score, a gap, a cost. That skips the abstract discovery phase.
Next step

If the audit surfaces something real.

Run the tools. If what comes back matches what you're seeing in your pipeline, book 30 minutes and bring the output.

Book 30 min LinkedIn ↗