// sdr capacity calculator
SDRs or automation?
Input your revenue target, deal size, and win rate. See how many SDRs you need to hit it, and how many of them automation can replace.
Annual revenue target
Average deal value (ACV)
Win rate (opportunity to close)
Current SDR headcount
Fully loaded SDR cost (salary + benefits + tools)
annual cost saving with automation
// what to automate · what to keep human
automate with Clay + n8n
prospect research firmographic + intent enrichment at scale
contact finding buying committee mapping per account
initial outreach signal-triggered, personalised first touch
follow-up cadences multi-step sequences with conditional logic
crm hygiene auto-update records, routing, stage progression
keep human
discovery calls relationship and qualification
complex personalisation strategic accounts, senior buyers
demo coordination multi-stakeholder scheduling
setup timeline
clay waterfall week 1
n8n signal workflows week 2
sequence automation week 3
live and optimising week 4